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Why Are Twitter Lists Important ?

Whether you’re a professional who likes to find information super easily or a marketer trying to search for content, lists will always be the best way to achieve your goals. We all tend to organise our emails, Facebook groups, LinkedIn connections and so on, it is only obvious that Twitter would launch a feature to help the more organised users in the world.

In 2009, ‘Twitter Lists’ launched and since then they have given the opportunity to organise your social media usage, making content easier to find and more relevant to your search.

Setting one up is simple. All you need to do is click on your profile icon in the top right hand side of your screen and select ‘Lists’ on the drop down tab.

When you click “Create List” on the right, you’ll have the option to name your list, add a description and choose to make it private or public. The more information you fill in, the more organised you’ll be.

You can then add people to your list by searching their username or adding them directly from their profile. To view tweets from specific lists, you can access this from the ‘Lists’ tab on your profile. This helps filter the relevant content you are wanting to search for from the irrelevant, saving time and effort.

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Why are Twitter Lists important for a business?

The feature helps you find new people and organise the ones you already follow on twitter. In comparison this is twitter's version of a Facebook ‘groups’ feature. The lists offer the ability to bunch together users in different categories so you see content relevant to what you are looking for. For example, you may choose to create a list of ‘lifestyle bloggers’. Adding these users to your list will allow you to see content they have created and you won’t be coming across information deemed irrelevant to your search anymore.

So what is the point in this, especially from a business point of view? There are several reasons as to why Twitter Lists are important for a business. For an influencer advertising agency, these lists can become particularly handy when gathering new influencers, categorizing your influencers, organising your clients and so forth.

  1. List Influencers
    Interacting with influencers, to see the new, the old, the successful and the not so successful is the golden key to your marketing initiatives. Tracking your best influencers will help you see what content they create and share on other platforms and will allow you to better connect them with upcoming campaigns more suitable to their content creation. As stated before, it also allows you to block out any other noise (irrelevant content) that isn’t necessary in your research.

  2. It Monitors Competitors
    With Twitter Lists, you can become super undercover by following what your competitors are posting and sharing without them knowing. You just have to make your list private and they’ll never know. You don’t even have to follow the person in order to put them in the list either. (social media stalker alert).

  3. Connects you with Industry Leaders
    Educate yourself, see their success and their failures and learn from them. You can always become bigger and better than what you already are.

  4. Keeping on Top of Topical Threads
    This can help you research the trends within pop culture that could advance you in your industry. For example in an advertising  industry, linking campaigns with topical threads in society often proves successful. Following newsmakers can also be good as it can serve as direction to portray what you shouldn’t connect campaigns with - this generally relates to bad news.

  5. Engage with Employees
    Keep in touch with your co-workers. See what they’re interested in and passionate about. Someday this information will be useful but there is also no harm in getting to know who you work with a little bit better.

  6. List People who Retweet you
    Here you can engage with them by retweeting their posts, as they do yours. This offers a win-win situation by encouraging them to share more of your stuff so you gain more exposure.

  7. Maintain Customer Relationships
    Follow your influencers and your clients. Retweet their posts because maintaining a customer relationship is important. It can be seen as a supportive system. This can link up with point number six.

Twitter Lists are deemed important for business use but they aren’t the only feature available to users in social media. Will Twitter Lists be on your to do list? What features do you use to help keep systems organised and connect with employees and customers? We’d love to know.

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The Quick WAA Guide To Disclosure

Disclosure. It’s a popular yet tricky topic at the moment, but we here at We Are Anthology have some pretty firm beliefs on the matter.

The American FTC (Federal Trade Commission) recently put in place regulation around sponsored and advertorial content in the states, clarifying that disclosures are necessary and must not be hidden or misleading. Any U.S. blog post or social media mention that could be considered influential, if the product was gifted or the content was compensated, must clearly advise audiences of such compensation. Their one main rule: disclosure. The rest is down to perception. The FTC asks for it to be obvious that the content is sponsored, but doesn’t provide any stringent guideline on how obvious is obvious.

They have noted that hidden hashtags, whether it be in comment sections or tagged on the end of another, are not permissible, and they must be in a clear, easy-to-read font when in blog content. No longer does “#sp” cut it, sorry Scott Disick. (read full info on this here)

We may not yet have any established regulation in New Zealand regarding disclosure, but with the increase in influencer marketing across the country, we think it’s important that this is an issue that gets raised.

We fully believe in the power of influencer marketing, and we’ve worked on many compelling campaigns over the last two and a half years that have proved its legitimacy. In fact, a TapInfluence study showed that influencer marketing content delivers 11x higher ROI, and emotional attachments to modern-day influencers are 7x higher than traditional celebrities. A Markerly study found that followers tend to engage more with disclosed, sponsored content than non-sponsored content across most follower ranges. That’s when you know influencer marketing has been done right!

We don’t believe in misleading your audiences – if you were gifted something from PR or a brand, tell your audience! If a post is sponsored or advertorial, tell them again! People are smart – advertising isn’t an unknown occurrence, and people will more often than not know when you’re trying to sell them something. The benefit of influencer marketing is harnessing the influence that these people have and being able to access their well-engaged audience, it’s not to sneak your messages into the manipulated brains of Instagram users.

So here's the plan for 2017 content from us, and our WAA guide to disclosure:

  • On a paid-for blog post: at the beginning, state that you are working with *brand* to produce this content.

  • On a blog post containing content about PR gifts: make a note at the beginning saying, “products marked with an * have been gifted to me, all opinions are my own” and put an * next to gifted products.

  • On a paid-for Instagram & Facebook post, clearly state, “this post has been created in conjunction with *brand*”

Easy peasy, right!?