With the rise in digital technologies, social media marketing has quickly become one of the most powerful strategies to attract traffic, engage audiences, and drive sales. A recent Forbes article has stated that 92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic. That said, you need an effective social media marketing strategy to engage your audiences and we have the six important hacks you need to know.
- Curate Content
The last thing you want to do is to be vain. Don't just solely promote your brand because, it's true, the world doesn't evolve around it. If you really want to grow your audience and become an authority in your niche market you need to promote more than just yourself. You'll need to share a wide range of content that will interest your followers.
Sharing content that relates to your brand but also supports the lifestyle around it is a great way to start. Relatability is your golden ticket. Use it wisely.
- Tag Influencers
Want to achieve viral growth? We've recently said that likes equals sales so you'll want the largest following you can get. This is why Social media is so important to your brand. Enlist in influencers. Influencers are other individuals in your niche (not your competitors) who have a big social following of their own. The best way is to target these influencers and encourage them to share your content. The best way to do this is to tag these influencers in your photos or reach out to them directly.
- Schedule your posts
Scheduling your posts to go out at optimum times will help your time management skills but also keep you hella organised. Social media automation tools such as Gain or Hootsuite will create unique, trackable links for your social posts and monitor engagement of your shares and posts. Then you can use this data to identify your best traffic sources and improve your strategy. Crazy right?
- Leverage Current events
You're best friend is trends. Keeping track of the latest trending things happening in Social Media is your best option to engaging an large audience. Make sure that the trends are relatable to your target audience though. There's nothing like creating a meme that engages 20 year olds when your brands target audience is above 40.
Bear in mind these trends don't have to be memes or hashtags or any of the sort. You can simply share an article that is topical and fits your brand and it'll engage the right audience.
- Create contests
Contests are a great way to encourage engagement and grow your following on social media. You can giveaway something or you can create a voting contest and gain valuable feedback for your brand. Facebook does have some rules around what you can and can't do with contests but the world is your oyster when it comes to other social media platforms.
The title does say 10 hacks, I know, but what kind of Social Media company would we be if we gave away all of our secrets? Want to know more on how to create an effective social media strategy? Find out more about us.