To many entrepreneurs, social media marketing is seen simply as “the next big thing”, a temporary yet powerful fad. Because it appeared quickly, social media has developed a reputation by some for being a passing market interest, and therefore, an unprofitable one.
The statistics, however, evoke an entirely different story. Studies undertaken by Hubspot proved 92% of marketers in 2014 claimed social media marketing as important, with 80% indicating their social efforts significantly increased their website traffic. It’s an incredibly smart move for companies to take full advantage of all that social media has to offer, here’s NINE reasons why.
INCREASED BRAND RECOGNITION:all opportunities you have to create content and increase your visibility is valuable. Your social networks are new channels for your brand’s voice and content., which simultaneously makes you more accessible for new customers, and makes you more familiar and recognisable for those existing customers.
IMPROVED BRAND LOYALTY:brands who engage on social media enjoy higher loyalty from their customers. A strategic and open social media plan will prove influential in morphing consumers into being brand loyal.
MORE CONVERSION OPPORTUNITIES:every post you make on social media is an opportunity for customers conversion. Once you’ve built your following, and continue to build, you’ll simultaneously have access to new customers, recent customers, and old customers, and be able to interact with them all. Every piece of content you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
INCREASED CONVERSION:social media marketing results in higher conversion rates; by its humanisation element, – the fact that brands become more humanised by interacting in social media. Social media is a place where brands can act like people do, and this is important because people prefer doing business with other people, rather than with companies.
HIGHER BRAND AUTHORITY:interacting with your customers regularly is a show of good faith for other customers. When people go to compliment a product or service, they turn to social media – the more people that there are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
INCREASED TRAFFIC:without active social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social update is another path leading back to your site.
TOP NOTCH SEARCH ENGINE RESULTS:SEO is the best way to capture relevant traffic from search engines, but requirements for success are always changing. Google and other search engines now often calculate their rankings using social media presence as a significant factor. Possessing active social accounts gives you a much higher chance of placing high in search engine results.
MORE ENGAGED CUSTOMER EXPERIENCES:social media, at its core, is simply communication channel, just like your emails or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.
IMPROVED INSIGHTS:social media allows the opportunity for gaining incredibly valuable information about what your customers are interested in and how they are behaving. You can monitor user comments to see what people think of your organisation, and you can segment your content based on topic to see which types of content generate the most interest – and then produce more of that type of content. Measuring these conversions provides you with the information to create the content that will generate the most profit.
Over here at We Are Anthology, we offer a range of options to get you started utilising social media, whether it be creation and strategising, or auditing and re-strategising, and community management, we can do it all. If you’re interested in working with We Are Anthology to get your social media strategy and management taken care of, send us an email over at firstname.lastname@example.org.