So we recently read a blog post by Seth about the “Wedding Syndrome”, you can read it too. It really made us think about us.
Sometimes we must remind ourselves that marriage isn’t just about the beautiful dress and the vows, (it’s actually about the party - jokes!) it’s really about uniting two people that want to spend the rest of their lives together, and the formalising of that wish in a ceremony. The same goes for business, occasionally we tend to focus our attention solely on “the pitch”, and not on the relationship that will entail.
Wedding vows traditionally go like this: “I take you, Nemo, for my lawful wife/husband, to have and to hold from this day forward, for better, for worse, for richer, for poorer, in sickness and health, until death do us part."
If we relate this to business, should you marry the companies you work with? Well… kinda! Maybe not until death do you part, most of us would like to retire at some point - but we definitely aim at We Are Anthology to create as much as a lasting relationship with our clients as we can.
Clearly, business is business. But behind the business there is always people, and sometimes we as a world forget that. People are important, and the relationships we form with those we work with are even more important. The way we make others feel will determine the way they choose to talk to us, whether they keep us on as part of the team, and most importantly, whether or not they recommend us as a company.
To bring this to an end, like some marriages do, you know it's important to focus on the pitch. But don’t forget to work on the marriage after. Make sure both of you are happy and fulfilled, so that it doesn’t end in divorce!