10 Important Hacks For effective Social Media Marketing

With the rise in digital technologies, social media marketing has quickly become one of the most powerful strategies to attract traffic, engage audiences, and drive sales. A recent Forbes article has stated that 92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic. That said, you need an effective social media marketing strategy to engage your audiences and we have the six important hacks you need to know. 

  1. Curate Content
    The last thing you want to do is to be vain. Don't just solely promote your brand because, it's true, the world doesn't evolve around it. If you really want to grow your audience and become an authority in your niche market you need to promote more than just yourself. You'll need to share a wide range of content that will interest your followers. 

    Sharing content that relates to your brand but also supports the lifestyle around it is a great way to start. Relatability is your golden ticket. Use it wisely. 
  2. Tag Influencers
    Want to achieve viral growth? We've recently said that likes equals sales so you'll want the largest following you can get. This is why Social media is so important to your brand. Enlist in influencers. Influencers are other individuals in your niche (not your competitors) who have a big social following of their own. The best way is to target these influencers and encourage them to share your content. The best way to do this is to tag these influencers in your photos or reach out to them directly. 
  3. Schedule your posts
    Scheduling your posts to go out at optimum times will help your time management skills but also keep you hella organised. Social media automation tools such as Gain or Hootsuite will create unique, trackable links for your social posts and monitor engagement of your shares and posts. Then you can use this data to identify your best traffic sources and improve your strategy. Crazy right? 
  4. Leverage Current events
    You're best friend is trends. Keeping track of the latest trending things happening in Social Media is your best option to engaging an large audience. Make sure that the trends are relatable to your target audience though. There's nothing like creating a meme that engages 20 year olds when your brands target audience is above 40. 

    Bear in mind these trends don't have to be memes or hashtags or any of the sort. You can simply share an article that is topical and fits your brand and it'll engage the right audience. 
  5. Create contests
    Contests are a great way to encourage engagement and grow your following on social media. You can giveaway something or you can create a voting contest and gain valuable feedback for your brand. Facebook does have some rules around what you can and can't do with contests but the world is your oyster when it comes to other social media platforms. 

The title does say 10 hacks, I know, but what kind of Social Media company would we be if we gave away all of our secrets? Want to know more on how to create an effective social media strategy? Find out more about us. 



Five Ways To Make Stunning Content And Optimise Snapshots On An IPhone


Remember when you would go on holiday and take your clunky digital camera with you everywhere you went? Yeah we don't either it was that long ago. The popularity of our smartphones have basically made digital cameras redundant unless you're photography savvy and own the latest Nikon D810 ... Uhh what?! – The point is, we live in a day in age where if you don't post something to Instagram, did it even happen? For this very reason, iPhones have gained worldwide popularity over those digital cameras we all used to have. 

We're speaking to the influencers that only create content through an iPhone camera. The influencers that try their best at making a picture look better than ordinary. The influencers that may often run out of creative content to create and opt for the typical mid body shot of them drinking wine. Believe me we've had it, and it definitely doesn't promote the hotel room you've just stayed in. From backlit subjects to capturing a panorama, here are some of our favourite ways to optimise snapshots on an iPhone. 


1. Panoramas

Can you believe it? There's more than one way you can use a panorama?! We all know it's a fairly simple technique to use but people often use it just the one way when in fact there is more than meets the eye. Apple suggests starting in landscape, then selecting pano mode, then starting your pan from the bottom, head slowly upwards, capturing the lengthy scene carefully. Now you have the most unique shot! Some may give your mind tricks like below.


2. Lighting with a creative twist
First off, no-one wants red eye so say goodbye to flash, turn it off. Then, touch the screen to grab focus, and adjust the exposure next to the sun symbol. Once you’re steady, you’re good to go. This will convince not only your family and friends, but your followers that you're a professional photographer simply by making use of dramatic street lighting.

3. Capturing memories to remember. 
It's more often than not that a great laughing picture is when it's spontaneous. Even if that spontaneity is actually set up, you still want everyone's faces focused in the shot don't you? That’s why you shouldn’t forget to switch the setting to ‘portrait’ mode. But most importantly, don’t press the capture button until the boxes that frame the faces have turned yellow. 

4. Did someone say sunset?!
Are you looking for something further than an indistinct black outline on your snaps? The secret here is that when you tap the screen to lock the focus, there’s an option to lower or heighten the exposure level. Find your sweet spot and shoot. This is the perfect tool to capture those amazing sunsets we often get here in New Zealand. 

5. Living the best life you could possibly have. 
Picture this, you're on the beach with the perfect sunset and a soft breeze blowing through your hair but there isn't anyone around you to take your picture. Take advantage of the time function. The often forgotten feature but yet the most valuable feature to independent photographers. Who needs an Instagram boyfriend anyway? pfft.... 


So here you have it. Now go be a star and capture those magnificent sunsets and 'spontaneous' laughing moments with your friends. You'll be a star in no time. 

Article courtesy of Apple and The Collective Hub. 

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